많은 산업에 걸친 회사들은 고객에 대한 “누가, 무엇을, 어디에서, 어떻게”에 답하기 위해 태피스트리 세분화를 이용합니다. 여기 태피스트리가 여러분을 위해 무엇을 할 수 있는지 설명하는 몇 가지 예가 있습니다.
Tapestry Segmentation에 관심이 있으십니까? 필요한 것은 ArcGIS Online 구독뿐입니다(유료 또는 평가판). 기존 구독에 로그인하거나 무료 평가판에 등록하십시오.
American Electric Power (AEP) is uniquely positioned to support business expansion and community development in its service territory which spans 200,000 square miles and provides electricity to parts of 11 US states. The company’s economic development team works with local communities and state agencies to promote economic growth.
AEP recently redesigned its economic development website, aeped.com, which provides analysis on business feasibility to site selectors and companies looking to expand in the utility’s service territory. They used ArcGIS Desktop to create thematic and analytical maps that display a wide range of data. They used the Business Analyst web app to construct drive-time polygons for potential development sites, and to report business and demographic data.
The company's economic development team works closely with local communities and state agencies to promote economic growth. In 2015, the team generated 170 business attraction and retention projects that created 22,500 jobs throughout its service territory.
“Geography is fundamental in economic development,” said Mark James, AEP's vice president of economic and business development. “Economic developers primarily sell location, and our new website makes it easy to see why AEP and our service territory is the best choice for their next expansion project.”
2015 년 12 월 26 일에 9 개의 토네이도가 텍사스 북부 지방을 강타하여 최소 1,000 채의 집과 건물이 손상되었으며 11 명의 목숨을 앗아갔습니다.
콜린 카운티(Collin County)의 GIS 부서는 텍사스 긴급 대응 팀 (Texas Emergency Response Team)이 주도하는 복구 노력을 돕기 위해 데이터 수집과 지도 작성 작업에 나섰습니다. ArcGIS Online을 통해 현장에서 수집 된 모든 데이터와 토네이도 등급 및 경로에 대한 정보에 액세스했습니다.
콜린 카운티의 GIS 관리자 Tim Nolan과 그의 팀은 ArcGIS Pro를 사용하여 복구 노력을 시민들에게 설명하고 GIS의 능력을 보여주는 지도를 제작했습니다.
Time Nolan은 "관리자로서 나는 매일 GIS를 사용하지 않지만 ArcGIS Pro는 매우 직관적입니다."라며 "ArcGIS Pro 덕분에 원하는 맵을 바로 구상하고, 원하는 결과를 확인할 수 있었습니다."라고 말했습니다.
콜린 카운티의 토네이도 지도(링크 클릭)는 콜린 카운티 국토 안보부, 콜린 카운티 소방서 사무소, 콜린 카운티 보안관 사무실, 콜린 카운티 중부 감정 지구, 텍사스 A & M 산림청, 텍사스 DPS 텍사스 비상 관리국, 기상청, 콜린 카운티 공공 미국 적십자사 (American Red Cross) 및 남 침례회 재해 구호 (South Baptist Disaster Relief)를 포함한 재난 복구를 돕기 위해 여러 비영리 단체 및 사업부에서 사용되었습니다.
Norwegian industrial group Lyse Energi operates hydropower and power distribution, district heating, gas distribution, and fiber to the home with Internet and TV services. The company requires secure location awareness for efficient asset management of its networks.
Lyse Energi uses a map portal made possible by ArcGIS Enterprise to provide field crews with up-to-date network maps via a mobile app. Information shared via maps includes utility networks, planned projects, ongoing digging, work orders, customers, and land usage.
The map portal is used by more than half of Lyse Energi’s 1,000 employees. And, more than 100 technicians use the app on a daily basis. Field crews report a daily time saving of up to 30 minutes with the solution due to reduced time spent retrieving information. Faster access to maps also results in less time troubleshooting and improves delivery of power, Internet, and TV.
Chick-fil-A, the largest quick-service chicken restaurant chain in the United States, has more than 1,800 locations in 44 states and $5 billion in annual sales.
The company implemented ArcGIS on its own infrastructure to maintain its stringent security requirements and keep tight control over business data and applications. This deployment gives Chick-fil-A the flexibility and capabilities of an enterprise GIS cloud solution while maintaining governance over servers, networks, and databases.
The use of ArcGIS Enterprise with portal allows staff to discover, use, and share GIS assets internally. ArcGIS ensures Chick-fil-A can get the right information to the right people across the organization.
For example, Chick-fil-A real estate analysts use ArcGIS to access internal data such as new store locations, sales, and customer survey information. They enhance that data with demographic and psychographic datasets from Esri and other sources.
"We need information, including maps and spatial analytics, to be easily accessed and easy to use," said Chan Lee, senior GIS analyst, Chick-fil-A. "It also needs to provide us with the confidence to make serious, often very expensive decisions. We need a solution that works with web applications as well as on mobile devices in as real time as possible."
